Avoiding Christmas Humbug!

By 29th October 2018Blog

If Christmas is your key trading period then most likely you are already well into the swing of your busiest quarter of the year. But did you know that the data generated during this time could become a valuable performance tool to keep you ahead of the competition?

If you are relying on standard accounting information to manage your business then it could be months – perhaps even six months to a whole year – before you have a clear picture of your business performance.

But what if you had full visibility on best and worst performing goods week by week, even day by day? With totally reliable information at your fingertips you wouldn’t have to guess how you were doing, you could respond to trends by focussing all your efforts on the best achieving goods and clear those doing less well.

Says Illuminis Chairman Paul North “Getting on top of issues as and when they happen is key to businesses operating on short seasonal trading patterns. With Octelas software, managers can easily track sales as they happen as well as compare them with previous years on a rolling monthly average basis so that the true underlying position quickly becomes very clear”.

Likewise, pinning down the gross margin achieved on every sale is crucial to matching selling prices with market demand and still bringing in an acceptable level of profit over the period. Paul comments “Octelas calculates gross margin automatically and as users spot pricing errors immediately, they can adjust prices as often as they need to, to reflect customer demand”.  In particular retailers bringing in Christmas goods from overseas need to be right on top of currency fluctuations.

Octelas software adds value to your business reporting by capturing and combining all the data created by your company from accounting system, spreadsheets, CRM and other sources at least once a day and delivering it automatically to users by phone, PC or other device, providing an update on all the latest sales, purchases and other activities. Accessing the information from Octelas requires no more skill than using an online shopping trolley and so every manager can always stay on top of the key information needed to run the business without resorting to acres of spreadsheets.